Tag: Marketing
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How to Easily Break Through at a Conference
At a conference, it’s extremely challenging to break through the clutter and generate a meaningful ROI on your time. Here’s how I did it.
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The Soft Sell
“The Soft Sell” is all about building trust and establishing rapport. The sales process should be win/win, and no one likes a sleazy seller. Together, we will explore how to succeed in sales without compromising your values.
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When Life Hands You a Pandemic, Make Cocktails
Make sense of new consumer alcohol consumption trends during the coronavirus pandemic so that we can make smarter business decisions and drive more revenue.