Category: The Soft Sell

  • Where You Sit Determines What You See

    Where You Sit Determines What You See

    The next time that you’re at odds with someone in a context where coming to an agreement is beneficial for everyone, try switching seats with the other person to see for a moment from each other’s eyes.

  • How to Do Email Right: The Perfect Subject Line

    How to Do Email Right: The Perfect Subject Line

    An email subject line should simply prompt the recipient to take action and open your email. Once they open your email, you’ll have a bit more space to lay out your “arguments”, but first things first.

  • Be Gracious in Defeat

    Be Gracious in Defeat

    To be gracious in defeat simply means that learning to “fail well” is a critical skill for any salesperson. A “good loss” should be the first step towards our next win.

  • The Soft Sell

    The Soft Sell

    “The Soft Sell” is all about building trust and establishing rapport. The sales process should be win/win, and no one likes a sleazy seller. Together, we will explore how to succeed in sales without compromising your values.