Category: The Soft Sell
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The Most-Overlooked Area of Trust in Sales
Everyone knows that building trust is key in sales. What if I told you, however, that if you want to close more deals, there’s not one, but actually three Pillars of Trust you’ll need to establish. In order to put yourself in the best possible position to earn a spot on an RFP or ultimately…
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Where You Sit Determines What You See
The next time that you’re at odds with someone in a context where coming to an agreement is beneficial for everyone, try switching seats with the other person to see for a moment from each other’s eyes.
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How to Do Email Right: The Perfect Subject Line
An email subject line should simply prompt the recipient to take action and open your email. Once they open your email, you’ll have a bit more space to lay out your “arguments”, but first things first.
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Be Gracious in Defeat
To be gracious in defeat simply means that learning to “fail well” is a critical skill for any salesperson. A “good loss” should be the first step towards our next win.
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The Soft Sell
“The Soft Sell” is all about building trust and establishing rapport. The sales process should be win/win, and no one likes a sleazy seller. Together, we will explore how to succeed in sales without compromising your values.